BECAUSE IT'S SUMMER SOMEWHERE

SAVE THE OCEANS

Most of us heard about the fashion industry counting to the most polluting industries in the world. There is not a perfect solution for this problem. In almost every production chain, there are steps that are not environmental-friendly and at the same time very difficult or nearly impossible to avoid.

But we know there is definitely something we can do about it. Starting with using materials that are less harmful, or even have a positve impact on the environment. Like natural fabrics grown organically, such as hemp, bamboo, linen or cotton. We believe that hemp is by far the winner among them.  (more about hemp here)

And then, there are other fabrics, created from recycled sources. One of them is regenerated nylon made from ocean waste, like old fishing nets or PET bottles and other plastic waste. We use this nylon for our swimwear.

 CLOSED LOOP RECYCLING

The goal to produce regenerated nylon is to create a closed recycling loop, so that those garments don’t end up as garbage anymore. Because regenerated nylon is infinitely recyclable, and it produces 80% less greenhouse gas emissions than virgin nylon.

 

 

WHY IS IT SO IMPORTANT TO RECYCLE THESE PLASTIC WASTE? 

HERE THE FACTS

  •  More than 380 tons of plastic are produced per year.

  • About 8 million tons of that plastic, enters the world’s oceans each year, on top of the estimated 150 tons that are already circulating in our marine environments.

  • It is the equivalent of one garbage truck of plastic dumped every minute into our oceans.

  • In 2050, there will be more plastic than fish in the oceans (by weight).

  • Up to 50% of the ocean waste are fishing nets, these so-called Ghost Nets.

  • Ghost Nets - the silent killers of the sea - are the deadliest cause for marine life.

  • Once lost or abandoned, they continue haunting our oceans, as they keep fishing without end.

  •  They do not only catch fish: more than 1 million marine animals die each year by getting trapped in ghost nets or by eating plastic, such as turtles, whales, dolphins, seals, birds and many other animals.

  • It takes 450 to 1000 years for fishing nets & plastic bottles to completely break down only to further contaminate oceans with microplastic, and becoming a threat to the whole planet.

  • Plastic waste also damages coral reefs and mangroves and threatens the food sources and livelihoods of coastal communities.

  • Plastic is non-biodegradable – what is plastic stays plastic!

With all this knowledge in our mind, there is just one way for us to go: create something that leads towards a positive change.

The more people are aware of these issues and follow the green movement, the more we can change…